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Privacy Policy


  1. Contracting parties When you register with the Site, you are contracting with SMILE-ON Limited, Baird House, 4th Floor, 15-17 St. Cross Street, London EC1N 8UW. SMILE-ON is referred to in these terms and conditions as "we", "us", "our" or "SMILE-ON".
  2. Passwords You agree: to keep your password secure and confidential and to now allow anyone else to use your email address or password to access the Site; to not do anything which would assist anyone who is not a registered User to gain access to any secured area of the Site, and; to not create additional registration accounts for the purpose of abusing the functionality of the Site, or other users, or to seek to pass yourself off as another User. If you think someone else ha contained your account details, please let us know immediately and we will close your account as quickly as possible. You will be responsible to SMILE-ON and to others for all activity that occurs under your registration account.
  3. Services SMILE-ON provides services via the Site, including without limitation the use of searchable product databases, access to dental profession-related content and the making available of electronic and other learning products for purchase ("Service"). The Service does not include the provision of computer or other equipment. Please note that use of the Service requires Internet connectivity and appropriate telecommunication links and SMILE-ON shall not be liable for any telephone or other costs that you may incur.
  4. Use of the Service and Content The intellectual property rights in all content contained within the Site ("Content") belong to SMILE-ON or our licensors. You may retrieve and display items of the Content for your personal, non-commercial use on a computer screen, print individual pages of the Site on paper (but not photocopy them) and you may store such pages in electronic form on disk (but not on any server or other storage device connected to a network). Except as expressly set out herein, the Content may not be reproduced, modified, any way commercially exploited. Please note, whilst we endeavour to provide accurate and up-to-date information, the Content may not be wholly accurate or up-to-date, complete or free of defects, and is subject to change at short notice. All Content is provided without any representations or warranties of any kind (implied or express) to the fullest extent permitted by applicable law. SMILE-ON, unless otherwise stated herein, owns or controls all relevant intellectual property rights in the Site and the Content. You may not publish, distribute, extract, re-utilise, or reproduce any part of the Content in any form (including storing it in any medium) other than as expressly allowed herein or as permitted on the Site or under UK or local law. The Site and the Content are for your personal, non-commercial use only, and are not for re-distribution, transfer, assignment or sublicense.
  5. Your Personal Information You agree to the terms of the Privacy Policy and you agree to provide only true, accurate and complete information to us and/or the Site. Any personal information provided by Users will be treated with appropriate care and security in accordance with our policy.
  6. Objectionable Material If you encounter or become aware of any objectionable or infringing or unlawful content anywhere on the Site, please immediately report such material (and the specific page on which it is found) to Please note that there may be adverse legal consequences if you make a false or bad faith allegation through this process.
  7. Purchasing Products Using the Site's "eLearning Home", you may purchase products made available from time to time, including downloadable learning materials, streaming services for viewing learning materials, videos in DVD and other formats and other materials ("Products"). Please note that we may withdraw Products from the Site at any time, sometimes at short notice. For the avoidance of doubt, you are not granted any commercial sale, resale, reproduction, distribution or promotional use rights for or in the Products, or any other Content or materials.
  8. Prices and Payment Prices (and any delivery costs) are as set out on the relevant pages of the Site. Prices are subject to change at any time. The credit and/or debit cards which we can accept for payment are as set out at the point of payment on the Site. We may change the prices for Products at any time by posting new prices on the Site. All prices are inclusive of VAT unless otherwise stated. You are responsible for payment of VAT and, if you are based outside the UK, any other applicable import duties and taxes that are levied once the Products reach your country.
  9. Credit Cards By using your credit or debit card, you confirm that the card is yours and that there are sufficient funds or credit available to cover the charges. Your credit or debit card will be charged when you confirm your order on the Site. Please note that downloads may be subject to data charges imposed by your internet or mobile phone provider. You are responsible for payment of such charges.
  10. Acceptance Your order represents an offer to us which is accepted by us only when we confirm payment from you in respect of such Products. We reserve the right to reject your order for any reason prior to acceptance.
  11. Right of Cancellation With the exception of electronically-delivered Products, you have the right to cancel your purchase and receive a refund if you notify us at the customer service email address below within seven (7) working days. In the event of cancellation, you must return the Product(s) to us unopened and undamaged within seven (7) working days of our receiving your valid cancellation notice. The date upon which the package is post-marked will determine whether you have returned the Product(s) within this time period and Products will be deemed received two days after the date of the post-mark (not including Sundays and public holidays). All refunds will be processed at our sole discretion according to the condition of the returned Product(s). We will not be liable to you for failures, defects or delays in delivery caused by: (a) your provision of incorrect information; (b) your mailbox being full and unable to receive Content; (c) your failure to comply with instructions for use of the Service; and/or (d) an event which is outside of our reasonable control.
  12. Delivery We will endeavour to process your order as soon as possible following receipt of payment. We are not responsible for non-delivery if you have entered your address incorrectly or if you have used foreign alphabet or non-English characters.
  13. Technical Problems and Defective Products Occasionally, technical problems may delay or prevent delivery of a purchased Product, in which case your sole remedy will be either a replacement Product or a refund, as determined by us in our sole discretion. Your statutory rights are not affected. In the event that you receive a defective physical Product, provided that you return such defective physical Product to us within seven working days of receipt, we will (on your election) either send you a replacement physical Product, or provide you with a refund. We will cover the cost of any defective physical Product returned by you up to the value of standard Royal Mail first class postage.
  14. Competitions and Prize Draws From time to time we may run competitions, free prize draws and/or promotions on the Site. These will be subject to additional terms made available at the time of such competitions.
  15. Liability You agree that the liability of Smile-On to you hereunder shall be limited to the lesser of the amount you have actually paid to SMILE-ON for its products or services and five hundred pounds (£500). Except as set out herein, SMILE-ON shall not be liable for any indirect or consequential loss of any kind in contract, tort or otherwise arising out of your use of this Site or in relation to the goods and/or services that we provide. Nothing in this Agreement shall operate to limit or exclude liability for death or personal injury caused by negligence of SMILE-ON.
  16. Hacking You agree and undertake not to attempt to damage, deny service to, hack, crack, reverse-engineer, or otherwise interfere (collectively, "Interfere") with the Site in any manner. If you in any way Interfere with the Site, you agree to pay all damages incurred by SMILE-ON. SMILE-ON will cooperate with the authorities in prosecuting any User who Interferes with the Site or otherwise attempts to defraud SMILE-ON or any other parties through your use of the Site or services provided via the Site. SMILE-ON reserves the right to deny any or all access or service to any User for any reason, at any time, at our sole discretion. You agree that we may block your IP address or addresses at any time, and at our sole discretion to disallow your continued use of the Site. We reserve the right to take any action we may deem appropriate in our sole discretion with respect to violations or enforcement of the terms of this Agreement, and we expressly reserve all rights and remedies available to us at law or in equity.
  17. Indemnity You agree to indemnify SMILE-ON for any loss or damage that we may incur (including without limitation legal fees) arising from any breach by you of any warranty herein or your misuse of any material or information obtained through the Site. You further undertake to indemnify SMILE-ON for all loss or damage incurred by SMILE-ON in relation to any third party claim against SMILE-ON for infringement of intellectual property rights arising in relation to your provision of materials to the Site.
  18. Trade Marks The brands, products and service names used or appearing within the Site (including, without limitation, "SMILE-ON") are the trade marks or trade names of SMILE-ON or its trading partners unless otherwise stated. You may not distribute products or offer services under or by reference to or otherwise use or reproduce any such trade marks, trade names or taglines without the prior written permission of SMILE-ON.
  19. Termination of this Agreement You may close your registration account at any time by notifying us in writing (including by way of email). SMILE-ON may at any time terminate this legal Agreement if, in our sole discretion, we believe that you may have breached (or acted in a manner indicating that you do not intend to or are unable to comply with) any term herein, or if we are legally required to do so by law, or if continuation is likely to be no longer commercially viable.
  20. No Partnership Your use of the Site and/or its content creates no partnership, client, fiduciary or other professional relationship.
  21. Entire Agreement This Agreement constitutes the entire agreement between the parties on the subject matter hereof. There are no understandings, agreements, or representations, oral or written, not specified herein regarding this Agreement.
  22. Severance If any part, term, or provision of this Agreement shall be held by a court of competent jurisdiction to be illegal, unenforceable, or in conflict with any relevant law, the remaining portions or provisions shall still remain valid and continue in full force and effect.
  23. No Waiver No waiver, express or implied, by either party of any term or condition or of any breach by the other of any of the provisions of this Agreement shall operate as a waiver of any breach of the same or any other provision of this Agreement.
  24. Variation This Agreement may be varied from time to time by our posting new terms on the Site, and any such amendment will be applicable to all Users from the date and time such revised terms have been posted on the Site. Your continued use of the Site or services constitutes agreement with and acceptance of any such amendment or other changes.
  25. Law and Jurisdiction This Agreement shall be governed by and will be construed in accordance with the laws of England and Wales. Any disputes arising under or in connection with this Agreement shall be subject to the exclusive jurisdiction of the English Courts.
  26. Contacting Us For enquires regarding the Site or this Agreement, please contact us at the following address: Smile-On Limited, Baird House, 4th Floor, 15-17 St. Cross Street, London EC1N 8UW or contact us at


This month's special feature is:

Dentistry Show Spotlight


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