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Philips Sonicare rises to the 'Challenge'

Philips Sonicare rises to the 'Challenge'

5,468 Dental Professionals were highly impressed by Philips Sonicare EasyClean brush after participating in ‘The Sonicare Challenge’, and over 90% would continue to use their brush after the trial was complete. By the end of the four-week ‘Challenge’, over 80% would also recommend it to patients.

A new and extensive survey carried out by Philips Oral Healthcare over the autumn among 5,468 Dentists, Dental Hygienists and Therapists set out to allow participants to try the Philips Sonicare EasyClean brush for themselves, with the intention that after a month of use they would be convinced by the improved clean they experienced, and keen to share their recommendations with their patients. This data is particularly powerful as the Philips Sonicare EasyClean brush is the cheapest brush in the Sonicare range, proving that a great Sonicare clean is available to most patients, regardless of budget.

The results were extremely positive, with strong scores for all measures:

  • Over 95% rated the cleaning as ‘good to excellent’
  • Ease of use was also rated as ‘good to excellent’ by over 90% of participants
  • Gum health was ‘good to excellent’ in over 95%
  • Improvement in stain removal increased steadily over the four weeks to 84% rating it as ‘good to excellent’
  • ‘Good to excellent’ ratings for comfort rose during the trial to 91%.

When asked if they would continue to use their brush after the trial, over 90% of Dental Professionals said they would, and over 80% would be happy to recommend the Philips Sonicare EasyClean brush to their patients. Professional recommendation has been key to the success of the Philips Sonicare brand, and Philips was keen for them to try this brush, as the most accessible in the range, and so the one they might feel most able to recommend to patients.

Users were particularly impressed by the comfort of the brush, which appeared to increase with use. Comments included: “After using your brush I found my previous brush seemed a lot more aggressive. It’s nice to get the same feeling of being plaque-free without the power and aggressive motion of my other brush.”   Another participant said: “This brush is much more effective than others I have used. This is because the brush head is much smaller and of a more rounded shape.”

The Dental Professionals trialed the Philips Sonicare EasyClean, coupled with an InterCare brush head which is Sonicare’s best brush head for an all-round clean.  This compact head features extra-long bristles which allow it to reach interproximally and provide seven times greater plaque removal than a manual brush.  Impressively the EasyClean handle paired with an InterCare head is clinically proven to improve gum health in as little as two weeks.  This is because unlike other electric toothbrushes the action of Philips Sonicare whips up the toothpaste and fluid in the mouth creating a dynamic fluid action allowing it to penetrate interproximally and along the gingival margins where bristles fail to reach.  

As a thank you for participating and reporting their comments, all the trialists were given their brushes to keep at the end of the Sonicare Challenge, and as an extra incentive they were entered into a prize draw for a silver i-Pod Nano. The four winners were Ujita Patel, London; Lucy Dalton, Newcastle upon Tyne; Chris Truman, Cardiff; and Scott Benton, Aberdeen.

To find out more about why over 90% of Dental Professionals would choose to use the Sonicare EasyClean, go to www.philips-tsp.co.uk/sonicare for the full results of the Sonicare Challenge.

 

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