A new book offering ‘an insightful and compelling’ ethical guide to dental practice success launches this week.
Written by acclaimed dental business coach Sheila Scott, the title – Putting Health at the Heart of Your Practice – reflects her no-nonsense approach to helping practices develop strategies for business growth and patient loyalty.
The publication costs £13.00 and has been sponsored by Dental Protection Limited. It is available from 5th June on Sheila’s website: www.sheila-scott.co.uk
Sheila is a qualified psychologist with a postgraduate diploma in marketing and has spent more than 20 years helping dental teams rethink their practising lives in order to achieve success. Now, she is sharing her philosophy in this 11-chapter coaching companion that should prove essential reading for any practice principal and their team looking to create a business with a successful, long-term future.
Sheila explains: 'My patient-focused approach is backed up by two and a half decades of research results indicating what patients value most, and it has never been so important to make sure their needs are met. I believe that there will be an avalanche of political spin about the importance of health focused dental care when the next (at last – more preventive)NHS dental contract is announced to the public, and those dentists who have not been providing a highly patient-focused dental health approach may be found wanting.'
Sheila has visited hundreds of dental practices to provide business coaching up and down the UK and remains passionate about practices placing prevention at the heart of their business. In the publication, she reveals her insightful philosophy as to what makes a successful ethical practice, what patients expect from that ethical team, and how best to build on this success once an educated patient base has been established.
With ever-increasing media coverage of the systemic links between dental health and overall health and a general public awareness of their own wellbeing and wellness, Sheila's book delivers tips on how best to tap into this health-focused culture.
The book also highlights key dental health initiatives and how best to implement them within the team.
As Sheila maintains, it is only the successful practices that appreciate that ‘well-delivered, health-focused initiatives capture the hearts and minds of patients and promote strong, regularly attending customers who value the service’.
Kevin Lewis, dental director at Dental Protection, has provided a foreword for the book.
In it, he says: ‘Like Sheila, I spent many years on a mission to inspire other like-minded colleagues to embrace preventive dentistry and place it at the heart of their clinical practice.
‘I wholeheartedly endorse Sheila’s mantra that “It’s not about the dentistry”. In her own insightful and compelling fashion, she has put her finger on one of the most important (if counter-intuitive) truths for anyone who aspires to be a successful dentist or to own and operate a successful and profitable dental practice.
‘The central messages of this short book are as powerful as they are simple and easy to grasp, and anyone who takes them to heart and mind is on course for a successful career in dental practice.’