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New Aquafresh® launches for 2013

New Aquafresh® launches for 2013

Further information:

As the number one kids oral care brand, Aquafresh® understands the importance of good oral care habits from an early age. As well as an oral care range suitable for every stage in a child’s development, engaging packaging designs and age appropriate toothpaste formulations, the brand supports the education of younger patients and their carers through the provision of Aquafresh Kids Motivation Packs to dental surgeries. Now Aquafresh® is expanding this initiative to encourage better brushing in the community, as well as in practice, with the ‘Better Brushing Programme’.

Every year numerous dental healthcare professionals and their practice teams undertake a wide variety of local oral health initiatives, aimed to help improve the oral health of families within their local community. The ‘Better Brushing Programme’ is designed to support the fantastic work these dental professionals are doing through the provision of educational materials and product samples.

In addition to this new initiative, GlaxoSmithKline Consumer Healthcare has refreshed the products within the Aquafresh kids range. The Aquafresh® Kids toothpaste range is staged by age to contain the appropriate level of fluoride in line with the Department of Health guidelines1 and a mint taste profile which is designed to help children progress to the flavour of adult toothpaste. Aquafresh® My Big Teeth Mouthwash is for children age 6+ and is available in 2 flavours.

Aquafresh® children’s toothbrushes feature new packaging and appealing designs. The brand is also launching a new teether to extend the oral care they provide to babies as well as children.

Find out more about Aquafresh at

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