New ultra-low abrasive Sensodyne® True White toothpaste rises to the challenge
In their desire for whiter teeth, patients can often switch their sensitivity toothpaste for a whitening toothpaste. This may leave them vulnerable to the pain of tooth sensitivity again as they lose care specific to their sensitive teeth. Dental professionals can be challenged to help their patients address these competing oral health needs.
Sensodyne® True White, a new ultra-low abrasion fluoride toothpaste specifically developed to be suitable for dentine hypersensitivity sufferers and to gently lift and prevent tooth stain with twice-daily brushing, is poised to help address this.1-3
“We know from our research that patients with dentine hypersensitivity have a desire for whiter teeth just like other patients,” said Paul Cootes, Vice President, Oral Health R&D GSK. “Looking at the current unmet need for an ultra-low abrasivity toothpaste that also provides a whitening benefit, we are delighted to be able to add Sensodyne® True White to the Sensodyne® range.”
The Sensodyne® True White formulation actively lifts and prevents extrinsic dental stains and a study has shown it is as gentle on exposed dentine as brushing with water, after 10 days of brushing (p>0.05).4 It contains 5% sodium tripolyphosphate to gently remove and prevent extrinsic tooth stains with twice daily brushing,1-3 with minimal wear to sensitive areas of the teeth.4
Dentine Hypersensitivity: Growing Prevalence, Younger Patients
Characterized by a short, sharp pain arising from exposed dentine in response to external stimuli, dentine hypersensitivity affects as many as 1 in 35 people and a recent study has shown as many as 2 in 5 18 – 35 year olds may be affected6. The condition is also associated with gingival recession.
In addition, more than 1 in 5 people have been shown to be dissatisfied with their teeth colour 7 and literature suggests that younger people are more concerned about teeth appearance than older people.8
An Ultra-low Abrasion Formula
To provide effective sensitivity care dental healthcare professionals routinely recommend the use of sensitivity toothpaste, and to limit further wear to exposed dentine, ideally recommend a lower abrasivity toothpaste.
Sensodyne® True White is different to many other daily use whitening toothpastes currently available as it does not contain dental abrasives and has an ultra-low RDA (relative dentine abrasivity) of just 13, and is more than 10 times less abrasive than many everyday whitening toothpastes.9 Dentine can be up to 10 times softer than enamel, and is more susceptible to abrasive wear.10 Tooth brushing with higher abrasivity toothpastes, such as many daily-use whitening toothpastes, may result in further wear of the exposed dentine.
“With Sensodyne® True White, dental healthcare professionals now have the opportunity to recommend effective sensitivity care in an ultra low abrasion whitening formulation”1-3 said Paul Cootes. “They can help their patients with sensitive teeth achieve the natural white smile they wish for”.
Find out more about Sensodyne True White: www.gskdentalprofessionals.co.uk/TrueWhite1
- Shellis RP et al. J Dent 2005; 33,:313-324
- GSK data on file, DOF: Z2860415
- GSK data on file, DOF: Z2860416
- GSK data on file, DOF: Z2860435
- Addy M Int Dent J 2002 52:367-375
- West NX et al. J of Dent 2013; 41(10): 841-851
- Joiner J. Dentistry 2010; 38s : e17–e24
- Vallittu PK, J Dent 1996; 24(5): 335-338
- GSK data on file.
- Pickles M J. Toothwear. In: Duckworth 2006; 19: 86–104