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Aquafresh Kids promotes better brushing worldwide

Aquafresh Kids promotes better brushing worldwide

Aquafresh Kids promotes better brushing worldwide

2013 saw the launch of the Aquafresh Kids “Better Brushing Programme”, designed to help dental healthcare professionals to support community oral health initiatives through the provision of Aquafresh Kids products and materials. To date, the programme has helped support many oral health initiatives in both the UK and abroad.

Rachael Dinsmore, a final year dental student from Dundee Dental School, took Aquafresh Kids educational materials to Peru to support an initiative run by The Vine Trust to promote better oral health in remote Amazonian villages. In this part of the world, there is a real challenge for oral health as many do not have the access, education or money to seek dental health services. Clinics were run onboard an ex-navy ship, stopping at ports along the Amazonian river to treat the inhabitants of different villages. Rachael used Aquafresh Kids materials to help support the initiative and said that the children particularly enjoyed receiving an Aquafresh Kids sticker as a reward for good brushing.

Linda Cardona, an oral health promoter from London, engaged with the Aquafresh Kids Better Brushing Programme to support her initiative promoting oral health in children in the Borough of Ealing. This area of London has a particularly high level of DMFT (decayed, missing or filled tooth surfaces) among young children, higher than the national average. These oral health promotion sessions took place throughout June and included activities and sessions for parents and children including health fairs, fun days and a special “brushathon” event. Linda used Aquafresh Kids toothbrush and toothpaste samples and Aquafresh Kids educational materials to support the activities and found them to be a great help.

To find out how the Aquafresh Kids Better Brushing Programme could help support your community oral health initiative, please contact Sophie Terry from the Aquafresh team ( 

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